Managing Director Hayley Huntley with the new Orthotix 6th Edition Product Catalogue.
August saw the long-awaited launch of our new 6th edition product catalogue. Having been delayed twice in the last 18 months for various covid-related issues, it has been a real labour of love for all involved. I’m proud to announce our much anticipated 224-page offering, is finally available in both digital and print format. Download a copy here to see what you think of our efforts!
Unbelievably it’s been 5 years since our last Orthotix product catalogue was released. The old catalogue launched back in 2017 and was a big step forward for us at the time. Reflecting on how far Orthotix has come since then and flicking through our old and new catalogues, it’s fair to say that the business has evolved on multiple levels. In my relatively new role as Managing Director, I’d like to take this opportunity to share some insight on what I feel Orthotix, and our new catalogue now offers.
Supporting your wellbeing
Our mantra since the inception of the business – “Supporting your wellbeing” is now promoted centre stage, forming part of our revised full Orthotix logo. This subtle amendment reflects the broader scope of business that Orthotix is now operating in. Our product range has diversified to include a wider spectrum of class 1 medical products applicable to the orthopaedic, sports medicine, rehabilitation, and podiatric sectors.
Market-led product diversification
We have made a conscious effort to be receptive to the needs and wants of our complete customer profile which now includes Healthcare Professionals, healthcare businesses, private patients, and the public. This has led to the introduction of entire new product groups such as paediatric, bariatric, hernia, and modular/bespoke insoles.
Innovative new products developed in our NHS clinics have also been introduced to plug the gaps that we’ve previously had in our range. Many of these additions are not only new to our marketplace but unique to Orthotix. Products such as oversplint footwear, protective baseball caps, hernia containment swimwear, infinite contracture bracing, reusable waterproof cast covers and limb de-rotation bands are just a handful of examples, all of which are showcased in our new catalogue.
Orthotix 6th Edition Catalogue displayed.
UK exclusive brand distribution
It’s been a long-time coming, but we are now established as the exclusive UK distributor for several highly regarded brands in the European orthopaedic sector. Being a sole distributor in the UK for Orliman (Spain), Pavis (Italy) and Ribcap (Switzerland) enables us to bolster our own branded product ranges with the best of their internationally acclaimed products. One example being the original market leading textile drop foot orthosis – The Boxia® and the new Boxia Plus®, both game-changing products are now stocked in vast quantities with next day availability for all clinicians and patients of the UK.
Orliman Boxia in use & Orthotix exclusive UK brand logos.
QR codes: digital integration
Throughout the covid pandemic and imposed restrictions, many of us will have become familiar with scanning QR codes on our own mobile phones. In what I believe is an industry first in the UK, we have now harnessed this concept and integrated it throughout our new catalogue. By utilising our own team of Orthotists, Podiatrists and GP’s we now offer professional product demonstrations and how-to-fit videos adding value to our user experience whilst optimising product fitting. In line with our national ‘Green Pledge’ we are also proactively promoting the uptake of digital copies, which is evident on the front cover of the new catalogue. Simply scan the QR code and download a secure digital copy to your handset or tablet and help us to reduce our carbon footprint.
Short video demonstrating how to use the QR codes included in the new Orthotix 6th Edition Catalogue.
Clear business vision & purpose
The business has re-established its purpose with a clear vision. At Orthotix we are striving to be recognised as the UK’s leading and most trusted supplier of high-quality readymade class 1 medical devices. We are committed to improving public access to a diverse range of functional and affordable product by distributing to NHS hospitals, healthcare businesses, private clinics, sports organisations and direct to public via our online platforms.
We’ve adopted an omni-channel business model and are now well positioned to deliver our ambitious vision over the coming years. Our new 6th edition catalogue is the first steppingstone for us on our continued journey!
If scanning QR codes and digital files are not for you, please email [email protected] if you’d like to receive a complimentary printed copy of our new catalogue in the post.
