Privacy policy

Last updated: July 8, 2026

1. INTRODUCTION

1.1 We are committed to safeguarding the privacy of our website visitors and service users.

1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

1.3 Our website uses cookies and similar technologies. Cookies that are strictly necessary for the operation of the website may be used without consent. Where consent is required by law, non-essential cookies and similar technologies will only be used after you have made an appropriate choice through our cookie-consent controls. Further information is available in our Cookies Policy.

1.4 You can manage your marketing preferences at any time by using the unsubscribe method included in our email or text-message communications, or by contacting us using the details set out in Section 8. You can manage your choices regarding non-essential cookies and similar technologies through the cookie-consent controls available on our website.

1.5 In this policy, “we”, “us” and “our” refer to Orthotix Limited trading as Orthotix Healthcare. For more information about us, see Section 8.

2. DATA PROTECTION AND PRIVACY CONTACT

2.1 If you have any questions about this privacy policy or how we use your personal information, please contact our Data Protection and Privacy Contact:

Donna Heatley
Orthotix Limited trading as Orthotix Healthcare
Unit 1, Sanatorium Road
Canton
Cardiff
CF11 8DG

Email: enquiries@orthotix.co.uk
Telephone: 02920 370 696

3. HOW WE USE YOUR PERSONAL DATA

3.1 In this Section 3 we have set out:

(a) the general categories of personal data that we may process;

(b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;

(c) the purposes for which we may process personal data; and

(d) the legal bases of the processing.

3.2 We may process information about your use of our website and services (“usage data”). Usage data may include your IP address, approximate country or region, browser type and version, operating system, referral source, length of visit, page views, website navigation paths and information about the timing, frequency and pattern of your use of our services.

This information may be collected through our website, Shopify, Klaviyo, cookies, pixels and similar technologies. Your approximate country or region may be determined from information such as your IP address, the country selected on our website or the country code associated with your mobile telephone number. We do not collect precise GPS location information for marketing purposes.

We may use usage and approximate location data to operate, secure and improve our website, analyse how our services are used, display appropriate website content, prevent fraud, determine whether email or text-message services are available in your country, comply with applicable messaging requirements and send communications at appropriate times.

The legal basis for this processing is our legitimate interests in administering, securing and improving our website and services. Where cookies, analytics technologies or marketing technologies require consent, we will only use them after you have provided that consent through our cookie-consent controls.

3.3 We may process your information included in your personal profile on our website (“profile data”). The profile data may include your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details. The profile data may be processed for the purposes of enabling and monitoring your use of our website and services. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at you request, to enter into such a contract.

3.4 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.

3.5 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.

3.6 We may process information that you provide when subscribing to receive marketing communications from us by email and/or text message (“marketing data”). This information may include your name, email address, mobile telephone number, country or region, marketing preferences, consent status, and information showing when, where and how you provided or withdrew your consent.

We may also process information relating to the delivery of and your interaction with our marketing communications, such as whether a message was delivered, opened or selected.

We may use this information to send you marketing communications about Orthotix Healthcare products, services, offers, promotions, product launches, availability alerts, news and relevant guidance through the communication channels that you have selected.

The legal basis for this processing is your consent. Consent to receive text-message marketing is separate from consent to receive email marketing and is not a condition of purchasing goods or services from us. You may withdraw your consent at any time by following the unsubscribe instructions included in our communications or by contacting us using the details in Section 8.

3.7 Our website uses cookies and similar technologies, together with services and integrations provided by Shopify and Klaviyo, to keep track of website activity and items placed in your shopping basket. This information may be used to determine when a basket or checkout has been abandoned.

Where you have specifically consented to receive text-message marketing and basket or checkout reminders, we may use this information to send you a reminder by text message about an incomplete basket or checkout.

Some products available on our website may relate to health or medical needs. We will not use browsing, basket or purchase information to infer a health condition or target text-message marketing based on an inferred health condition without obtaining any additional consent required by data-protection law.

3.8 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

3.9 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

3.10 Please do not supply any other person’s personal data to us, unless we prompt you to do so.

4. PROVIDING YOUR PERSONAL DATA TO OTHERS

4.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

4.2 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4.3 Financial transactions relating to our website and services are processed using Shopify Payments and other payment methods made available through our checkout. Depending on the payment method you select, your payment information may be processed by Shopify and payment-service providers such as Klarna, PayPal, Apple Pay, Google Pay, card networks, banks and other financial institutions involved in completing the transaction.

We will share transaction data with these payment-service providers only to the extent necessary to process payments, issue refunds, prevent and investigate fraud, resolve payment disputes and comply with legal and regulatory obligations. This information may include your name, contact details, billing and delivery addresses, order information, transaction amount and relevant payment details.

Payment-service providers process personal information in accordance with their own privacy notices and applicable data-protection requirements. We do not use payment information supplied solely for completing a transaction to send marketing communications unless you have separately consented to receive them.

4.4 We do not sell mobile telephone numbers, text-message opt-in information or text-message consent records. We will not share this information with third parties for their own marketing purposes or for purposes unrelated to providing our messaging programme.

We may share mobile telephone numbers, text-message consent information and relevant messaging data with service providers that help us administer and deliver our text messages. These providers may include Klaviyo, Shopify, mobile network operators, telecommunications providers, messaging aggregators and other suppliers involved in delivering, managing, securing or analysing our text messages.

These service providers may only process this information for the purpose of providing services to us, in accordance with our instructions and applicable data-protection requirements.

4.5 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4.6 Some of our service providers may store or process personal data outside the United Kingdom, including in the United States and other countries in which they or their subprocessors operate.

Where personal data is transferred outside the United Kingdom, we will ensure that the transfer is made in accordance with applicable data-protection law. Depending on the destination and service provider, this may include relying on United Kingdom adequacy regulations, the United Kingdom Extension to the EU–US Data Privacy Framework, the United Kingdom International Data Transfer Agreement, the United Kingdom Addendum to the European Commission’s Standard Contractual Clauses, or another legally permitted safeguard.

You may contact us using the details in Section 8 if you would like further information about the safeguards used for international transfers or how to obtain a copy of them.

5. RETAINING AND DELETING PERSONAL DATA

5.1 This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5.3 We will retain your personal data as follows:

(a) Name and Email Address will be retained for a minimum period of 1 month following form submission, and for a maximum period of 6 months following form submission.

5.4 We will retain mobile telephone numbers, text-message marketing preferences, consent records and relevant messaging information for as long as the individual remains subscribed and for as long as reasonably necessary to administer our marketing programme, demonstrate compliance, investigate complaints and meet our legal obligations.

Where an individual unsubscribes from or objects to text-message marketing, we may retain the minimum information necessary on a suppression list to record that preference and ensure that further marketing messages are not sent. Information retained on a suppression list will not be used to send marketing communications.

5.5 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

(a) the period of retention of Name and Email Address will be determined based on your enquiry type.

5.6 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

6. AMENDMENTS

6.1 We may update this policy from time to time by publishing a new version on our website.

6.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

7. YOUR RIGHTS

7.1 In this Section 7, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

7.2 Your principal rights under data protection law are:

(a) the right to access;

(b) the right to rectification;

(c) the right to erasure;

(d) the right to restrict processing;

(e) the right to object to processing;

(f) the right to data portability;

(g) the right to complain to a supervisory authority; and

(h) the right to withdraw consent.

7.3 You have the right to ask whether we process your personal data and, where we do, to request access to that personal data together with certain additional information. This may include information about the purposes of the processing, the categories of personal data concerned and the recipients or categories of recipients to whom the personal data has been or may be disclosed.

Provided that the rights and freedoms of others are not adversely affected, we will supply you with a copy of your personal data. The first copy will normally be provided free of charge, although additional copies may be subject to a reasonable fee where permitted by law.

You can make a request by contacting us using the details set out in Section 8.

7.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

7.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

7.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

7.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

7.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

7.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

7.10 To the extent that the legal basis for our processing of your personal data is:

(a) consent; or

(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

7.11 If you have concerns about how we process your personal data, we ask that you contact us first using the details in Section 8 so that we have an opportunity to investigate and respond.

You also have the right to make a complaint to the Information Commissioner’s Office, the United Kingdom’s independent supervisory authority for data protection. If you live or work in the European Economic Area, you may also have the right to complain to the relevant data-protection supervisory authority in your country of residence, place of work or the place of the alleged infringement.

7.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

7.13 You may exercise any of your rights in relation to your personal data by written notice to us.

8. OUR DETAILS

8.1 This website is owned and operated by Orthotix Limited trading as Orthotix Healthcare.

8.2 We are registered in England and Wales under company registration number 15983216. Our registered office is Unit 1, Sanatorium Road, Canton, Cardiff, CF11 8DG.

8.3 Our principal place of business is Unit 1, Sanatorium Road, Canton, Cardiff, CF11 8DG. You can contact us: 

(a) by post, to the postal address given above;

(b) using our website contact form;

(c) by telephone on 02920 370 696; or

(d) by email at enquiries@orthotix.co.uk